This late Summer the Puzzlephone team has been honoured with the Green Electronics Council 2016 Catalyzing Disruptive Innovation Award at the Electronics Goes Green event hosted at the same time and in the same city as IFA, Berlin.
Upgrade, reuse, upcycle, recycle, are now words in common parlance in many aspects of everyday life but not so much in electronic products and services. We at Circular Devices know that electronics must also become far more sustainable, not just because it’s increasingly good for business but to allow us to build the society we want to live in.
GEC’s Catalyst Awards seek to inspire innovation in the design, manufacture and use of electronics to advance global sustainability. GEC’s “Catalyzing Disruptive Innovation” Award recognizes cutting-edge technologies that raise sustainability to a whole new level.
PuzzlePhone won the Catalyzing Disruptive Innovation Award for a modular mobile-phone design that expands the lifespan of phones and thereby significantly reduces mobile phone related e-waste. AMD won the Catalyzing Impact at Scale Award for its 25×20 energy efficiency initiative.
“To achieve a world filled with only sustainable electronics, we need to change the behavior of leading companies and continue to seek out and support innovative start-ups,” said Nancy Gillis, CEO of the Green Electronics Council. “We congratulate AMD and PuzzlePhone for leading in these efforts and being the 2016 GEC Catalyst Award winners.”
PuzzlePhone won the Catalyzing Disruptive Innovation Award for its modular approach to smartphone design. Its three-module smartphone empowers end users to simply change or upgrade a module rather than replace the entire device when a part becomes inoperative or obsolete. The modules are also designed for reuse in other applications after their life as a smartphone component, expanding their lifespan and reducing the amount of e-waste.
A panel of expert judges selected AMD and PuzzlePhone from among seven Catalyst Awards Finalists. The other five Catalyst Award Finalists were: U.S. Department of Energy, iFixIt, Samsung, WorldLoop and Xerox.
Circular Device’s whole lifecycle sustainable-by-design ethos embraces all stages of the product with a user-centered design approach that runs through parts procurement, design, manufacturing, marketing and use and facilitates module upgrading, upcycling, reusing and recycling. Circular Devices has created the PuzzleLab to enable third parties to take advantage of the open environment to develop an ecosystem of puzzlephone compatible and similarly sustainable products.
“This award belongs to our Team, our Business Angels, and our supporters and partners that include the Fraunhofer IZM, the European Commission and the good people from Oulu – Finland. Disrupting the mobile phone industry to reduce obsolescence is no easy undertaking and we could not have got this far without our army of highly talented partners and supporters,” said Alejandro Santacreu, Circular Devices CEO. “The Catalyzing Disruptive Innovation Award could not have been more timely. We are looking to make the final push to putting product on shelves and the award helps to raise awareness of our feasible and meaningful modularity”.